Since a website is used to share information and facts with the online world or to find more customers if you offer products and/or services, it is very important to know how it is progressing. What you will need for that is a comprehensive log of the visits to the Internet site - how many new people have opened it, how many have come back, what web pages they've visited and many others. It will also be extremely helpful if you know how people noticed your site, particularly if you are running a marketing campaign, as you'll be able to find out if people have opened your site directly or if they were referred by a search engine or a portal in which you advertise. This sort of info will help you boost the functionality of the site and, if needed, change your advertising tactics if different parts of the site should be getting more targeted traffic. Having in depth statistics offers you a better understanding of how your Internet site is doing and a better control over your online presence.